Privacy
We count visits so we know which plants people came to see.
What our own visit count records
- Date
- The day of the visit
- Page
- The page that was opened
- Place
- The postal code and city the network address resolves to
- Device
- Phone or computer
What it never records
- No IP address is stored
- No name, email or account
- Nothing is sold
The address is never kept
Your network address becomes a postal code and is discarded in the same instant. It is never written down.
Each day’s visits are keyed separately, and that key is destroyed within two days. Today cannot be joined to yesterday.
How long it is kept
400 days, so this spring can be read against last spring. Older visits are deleted every night.
Meta Pixel and Google Analytics
This site also runs the Meta Pixel and Google Analytics. They tell us which of our ads and posts bring people here, and help Meta show our ads to people likely to visit. Meta and Google receive your network address and browser details when their code loads, and handle them under their own privacy policies. What they are told:
- The pages you open and the plants you look at
- What you type into the plant search
- That you joined the newsletter or sent us a message
- That you tapped a phone number or asked for directions
When you send a form with your email or phone number, the Meta Pixel scrambles them in your browser into a code that cannot be read back, and sends only that code so Meta can match the visit to an account. Your actual email and phone come only to us.
Cookies
- _fbp
- Meta Pixel. Recognises your browser between visits. 90 days.
- _ga, _ga_*
- Google Analytics. Counts visits and returning visitors. 2 years.
- dab_gclid
- Set only when you arrive from a Google ad, so we know the ad worked. 90 days.
- dn_newsletter
- Remembers that you closed or used the newsletter box. Up to 1 year.
How to opt out
Block or clear cookies in your browser settings, or use a content blocker, and none of the above is sent. The site works the same without them. You can also opt out with Meta and Google directly.
- Meta
- Ad preferences
- Meta policy
- Meta privacy policy
- Google policy
- Google privacy policy